Thursday, August 27, 2020

Analysis of Country School

Nation School †Allen Curnow By Abdulla Al-Muhannadi In this sonnet ‘Country School’, Curnow lolls in memory of his old fashioned where he floats away in reviewing his youth. As this sonnet re? ects youth memory, the storyteller appears to understand that things aren’t as dull and terrible as they appeared previously, alongside the depiction of the general issue of maturing. In any case, the tone of the storyteller appears to influence among excited and detached as there are ordinarily when the tones appear to contrast between two limits. The persona is portraying a nation school that is by all accounts to some degree run down in condition. The clear picture drawn by the alliterative expression ‘paint all peeled’ bolsters the way that the school is in fact weakening. ‘Tufts topping’ empowers the peruser to imagine a nation school engineering, with ‘pinus tufts’ on its ‘roof ridge’, setting up a picture of an ordinary nation school. Through the utilization of casual language, these distinctive pictures hold more detail then one may figure they do at ? rst. For example, the word ‘dunny’ advances an image of neighborhood Australian toilets edifying the crowd to the littlest of subtleties. Besides, ‘girls screech skipping’ invokes a sound-related picture as the little youngsters are playing around him (upheld by the sibilance). A few sorts of sound to word imitation assistance to depict what the persona is encountering. THe ? uid ‘r’ sounds in ‘rank’ and ‘roof-ridge’ help to incorporate the thoughts, connecting them and helping structure a more extensive picture of the nation school. Likewise, the ‘b’ sounds in ‘bargeboard, weatherboard’ and ‘gibbet belfry’ points out the nitty gritty perception, helping develop a strong picture. Curnow utilizes parallelism just as redundancy so as to make connects in this sonnet. The equal examination, or differentiation, of ‘how little; how sad’, draws a connection with how he is by all accounts reviewing his days back in school. The progression of time and his maturing is revelaed as the very entryways that appeared to be colossal from a child’s perspective, are presently portrayed as being fairly ‘small’. The persona alludes to himself as a third individual and this is concluded through the redundancy of the word ‘you’. Maybe the persona made some harsh memories reconnecting with his outdated that he felt increasingly open to alluding to himself as a third individual instead of ? rst. The rhyme plot is sporadic; maybe something that re? cts his sporadic example of this memory of recollections. It additionally uncovers the absence of confirmation, and the difficult time he appears to have re-changing in accordance with his past. In spite of the fact that is follows a flawed rhyme conspire (e. g. besting skipping ; waves-roof; than-started; little divider), the ? uctuating rhymes and conflicting sounds permits the crowd to see his inconvenience while returning to his school. Curnow has utilized a shaky structure (in a manner of speaking), for the sonnet doesn’t hold a steady number of refrains, rather it starts with 3 and 5-fixed verses and finishes with two 4-lined verses. This development of strength, signi? ed by the correct structure of the last two refrains, re? ects the development or the expansion in the poet’s clearness of comprehension. It’s as if he ? nally understood that the very things that were agitating or threatening to him as a kid (e. g. ‘terrible doors’) are not as terrible as they looked. This minor revelation is by all accounts imitated by the structure of the sonnet itself. Correspondingly, the storyteller appears to get occupied immediately and this can be appeared in the second refrain after ‘Pinus betrays’. While watching the pinus he floats away into discussing how they work. Nonetheless, he refocuses in the third refrain (‘for scantling pinus’) as his center moves back to the tall trees that appear to monitor the school. There is the utilization of enjambment also: ‘‘paint all stripped on bargeboard’, ‘scattering fearlessly Nor’ West gale’, and so forth. This recommends the pace at which the storyteller is by all accounts recollecting his past and the feeling of fervor is built up with this energetic pace. The writer utilizes casual language, chie? y to maybe associate with his crowd and impart on a casual level by looking at something as easygoing as ‘school’. Gibbet belfry’ would be a case of his shortsighted yet neighborhood language helping the peruser further picture the school and its area in detail. The possibility that the school began alongside the persona himself brings into notice that it probably won't be as old as one would might suspect. ‘you call it old’ f urther proposes that he is simply alluding to the school as being ‘old’ when it’s not in fact. Aging has been connected to the pinus trees that become full grown ‘in not exactly the life of a man’. This line recommends that the timeframe for a tree to pick up development is lesser than the time taken for people. The word ‘scantling’ further backs this thought for as it depicts the estimation of the development of the tree and to reason its season of collect. Also, the word ‘terrible’ infers that the artist wasn’t really partial to the small entryways when he was a kid, and its reference as being ‘sad’ recommends its feeble state. It’s through words like these that the crowd can detect a trace of repulsiveness in the poet’s past as he neglects to hold an idealistic way to deal with this stroll through a world of fond memories. Or maybe the tone is by all accounts serious and melancholic. Besides, it hints that the storyteller feels sorry for the condition of his school. This sonnet holds an assortment of ? gures of discourse utilized and this maybe re? ects the assortment of feelings he himself experiences in this nostalgic visit to his old fashioned. Alliterative expressions, for example, ‘paint peeled’, ‘roof-ridge’ and ‘tufts topping’ all assistance the crowd in working up a clear picture of the school. A comparable symbolism impact is accomplished through the arrangement: ‘bargeboard, weatherboard and gibbet belfry’. Utilizing neologism (made-up word), the expression ‘snub-worn’ brings up that the school isn’t in the best of its condition as the ? oors have exhausted. The pinus trees that depict a similar pace of maturing have been personi? d as they’ve been blamed for double-crossing the school and not guarding the rooftop rom the shaking ‘Nor’ West gale’. In any case, the trees have additionally been portrayed as ‘scattering bravely’ , maybe an endeavor to mean the honorability of what the tree is accomplishing for the school (by dissipating the solid breezes and guarding the easygoing school structure). This undertaking of the trees has been contrasted with the ‘reef’ through the similarity ‘as a reef its waves’ for the breeze is dispersed similarly as the tsunamis are dissipated by the reef, drawing an intriguing correlation with the two components wind and water. What's more, the correlation of the ages between the storyteller himself and the trees sets up through the use of polyptoton (where words/phrases got from a similar root are rehashed) ‘less than an existence of a man’ and ‘together your lives began’ further expressing the regular point in time as they all the while started this procedure of maturing. The writer holds an entertaining, just as a wry, tone when saying ‘O sweet antiquity’ as it’s been clarified that they’re not all that old, not to mention collectible. Curnow has effectively, as I would like to think, showed through this persona, somebody who is by all accounts trying to claim ignorance of developing old. It’s clear that the storyteller is similarly as old as the school, yet we ? nd him calling the school collectible, recommending that he doesn’t feel like he’s getting more established yet ? nds it alright to overstate other’s age (kind of comedically fraudulent I would state! ). Through the sonnet, I’ve understood that it’s still conceivable to relish the past without holding a similar point of view. In that sense, times change thus does one’s point of view, in any case, it doesn’t imply that things continue as before all through and the very things that appeared to be undesirable quite a long time ago may appear to be ludicrous now (as Curnow plainly exhibited in the sonnet).

Saturday, August 22, 2020

Henry James started life in a wealthy family Essay Example for Free

Henry James began life in a rich family Essay His granddad was one of the principal American tycoons. James father was a scholar and his sibling was an analyst. Truth be told, his sibling, William James, was the pioneer of analysis. Around the time that James composed The Turn of The Screw (1897), individuals started to ponder the internal activities of the psyche. James appears to be particularly keen on what it is that draws in people to each other and with respect to when sexuality starts to shape itself in a youngster. A case of this is appeared in one of his initial books, Watch and Ward, in which a single guy embraces a little youngster with an expectation to wed her. This is likewise appeared in The Turn of The Screw, when Miles kisses the tutor. The enemy of the tutor, Peter Quint, has explicitly manhandled Miles, proceeding with this mental topic. Quite a bit of James work is fixated on the honesty of the West and the defilement and astuteness of the East. At the point when Henry James composed The Turn of The Screw, I accept his aim was to make a grasping, provocative bit of fiction to include the peruser. He composed altogether through the tutor eyes with the goal that the book would include the peruser. There is likewise a preamble in which the peruser is remembered for a friend network recounting to phantom stories to each other. One man broadcasts that he is aware of this story and afterward the account starts vigorously. This promptly mentions to the peruser what's in store from the story and how to move toward it. In any case, the act of individuals sitting cycle an open fire and engaging each other with phantom stories is, tragically, not normal and, on the off chance that it happens by any means, individuals will in general relate accounts as opposed to apparition stories. James has made a strained novel; he manufactures enormous tension by not promptly saying what's going on. He presents the story as a diary: the impression of the tutor. This is marginally like The Catcher In The Rye by J. D. Salinger. In this the fundamental character (Holden Caulfield) spills out the entirety of his considerations onto paper. The tutor writes along these lines, however it is subtler and progressively altered; James is attempting to make the peruser live the book. For example, when the tutor initially understands that Miss Jessel is remaining on the contrary side of the lake from her, James doesn't simply introduce this reality, however rather experiences all the thoughts contemplations and perceptions of the tutor in minute detail and keeps the peruser in proceeded with anticipation until the disclosure. A few people may have discovered this novel alarming in 1898 (its contemporary setting) yet its setting is really one of its destructions in speaking to a cutting edge crowd. It is excessively close to genuine to advance or alarm. The cutting edge ghastliness crowds taste has gotten progressively outrageous with the goal that blood and gore movies and books are increasingly fantastical. Despite the fact that they are progressively unreasonable, this makes them additionally alarming and by one way or another includes the crowd more. The premise of the Turn of The Screw is loathsomeness attacking regular daily existence. There is much more presentation to ghastliness in the current day, so this hoses the impact that this novel has on individuals now. Individuals become pessimistic when they are over-presented to something, for example, promoting. Henry James composed verbosely, utilizing loads of symbolism, which much of the time is significant. He utilizes many subordinate conditions, which can make it hard to get I. e. : This is written in the voice of the tutor (as a diary passage) and the decision of jargon gives us that she is knowledgeable (as does the way that she can compose) yet maybe somewhat anxious. It seems as though she is getting insane simply expounding on the experience. This is maybe in light of the fact that she is new to the activity and has never worked with youngsters. The old meaning of madness was: An apprehensive friendship, happening solely in ladies, in which the passionate and reflex edginess is misrepresented, and the self control correspondingly decreased, so the patient loses command over the feelings, turns into the survivor of nonexistent sensations, and regularly falls into eruption or fits. Websters Dictionary This is a token of how ladies were seen and their (normal) job in the public eye at the time the book was composed. According to The Turn of the Screw being a fruitful phantom story for an advanced crowd, it might be somewhat obsolete and maybe not well gotten in our post-women's activist society. Ladies are no longer observed as individuals who should just care for local issues. In any case, it can break the spell of the composition in the event that you need to peruse a sentence twice to get the exact importance of the journalists thought. This can keep individuals from engaging in the story and in the event that you are not included, you are loathing the story. The symbolism is not entirely clear yet I accept that on the off chance that you take a gander at some of James symbolism and can clarify it with the primary idea that enters your psyche, you don't have James meaning. For example, when Flora runs off to the lake to be with Miss Jessel and the tutor and Mrs. Grose go to bring her: The lake is an analogy for Jessels malicious impact and force. The tutor is stating that she trusts Flora can be spared on the grounds that Jessel doesn't have unlimited authority over her yet. The lake is likewise portrayed as a sheet of water and a sheet can be utilized to conceal things. Another utilization for a sheet which was progressively basic in James time (the Victorian time frame) is spread unused furniture in ones second home. The act of covering all furniture is unprecedented presently. This is another factor to consider when addressing whether The Turn of the Screw is a viable apparition story for a cutting edge crowd. There are additionally numerous references to the title of the book in some symbolism, for example, in a similar part, when Flora is putting a pole in her toy pontoon. This again utilizes the tutor non-portrayal of the significant piece of the scene to construct strain. A portion of the symbolism utilized despite everything has importance today. We are ingrained with an inborn figurative conviction that high is acceptable and low is awful, as appeared in the book with the fluctuating places of the tutor and the spirits on the flight of stairs. Additionally the allegory turning the screw is as yet an acknowledged term for expanding strain today. The language utilized might be hard to comprehend for a cutting edge crowd and very few individuals can relate to the character, since there isn't a lot to requirement for home mentors and watchmen now. Guardians for the most part have substantially more agreeable working hours and like to spend the cash on something increasingly important. Also, kids are currently required to go to class (except if they are one of the uncommon instances of those coached at home. ) Many individuals won't by and by know a tutor, not to mention have the option to feel for one. In any case, a few people, for example, single guardians (particularly single parents) may relate to feeling that kind of obligation towards their kids. The Turn of The Screw was powerful in its contemporary setting. Individuals were increasingly eccentric around then, on the grounds that for some individuals life was hard, and they required something to center upon. More individuals put stock in God, and for God to exist there must be some detestable on the planet. There was likewise no diversion aside from that which individuals made for themselves. Parlor games, recounting stories or perusing books were basic recreation exercises, since individuals couldn't simply plunk down before the TV. A large number of these accounts were passed down from age to age and the most well known were phantom stories. We are captivated with the heavenly and the obscure. It is one of the fundamental base apprehensions the dread of the obscure that interests to us. The mechanical insurgency achieved more instruction for lower to working class individuals and this implied there was a developing crowd for books and particularly fiction. Individuals wanted to escape from this present reality. In present day times we are debilitated from along these lines of reasoning since science has progressed significantly since the nineteenth century and there is no logical proof to propose that these things can occur. Be that as it may, dream books and movies are well known, appearing there is as yet an idealist want in the human mind, despite the fact that more individuals are instructed and we are trained that phantoms don't exist. It appears that TV has demolished this quietness and congruity. The story should be retold. The frightful impact of an apparition story would now be able to be disturbed all the more effectively in light of the fact that we have power, with which comes splendid electric lights that can infiltrate any obscure shadow. Be that as it may, on the off chance that you have an adequately sentimental brain, at that point the language could help include you in the climate. Additionally I imagine that individuals could relate to this on the grounds that there are comparative (seen) threats today. Dwindle Quint is a pedophile and what occurs in the novel is additionally the stuff of bad dreams for guardians in current occasions. Nonetheless, regardless of these components, I don't accept that The Turn of the Screw is at last a fruitful apparition story for the cutting edge crowd. The circumstance, language and characters are excessively outsider, yet regularly, to truly include a crowd of people. Innovation, science and instruction bargain the last blow, devastating the crowds association with the core of the story. Ed Byford In your feeling, is The Turn Of The Screw a 25/04/2007 fruitful apparition story for a cutting edge crowd?

Friday, August 21, 2020

Why Your Blog Isnt Getting the Traffic It Should

Why Your Blog Isnt Getting the Traffic It Should Make Money Online Queries? Struggling To Get Traffic To Your Blog? Sign Up On (HBB) Forum Now!Why Your Blog Isnt Getting the Traffic It Should?Updated On 11/11/2017Author : Pradeep KumarTopic : BloggingShort URL : https://hbb.me/2iOWB6v CONNECT WITH HBB ON SOCIAL MEDIA Follow @HellBoundBlogThe expectation of most new bloggers is that their new blog will start getting traffic almost immediately. After months of writing on their favorite topics or the profitable niches, bloggers get discouraged when no one pays attention. Some never recover from their discouragement and end up bringing down their blogs. If you are disappointed with your traffic analytics, consider the insights below before closing down your blog. Our focus in this discussion is on getting the right traffic and not just any traffic you can get online.1. Posting the Wrong ContentYour choice of blog topics and content has a significant effect on the traffic that the blog attracts. Internet users search for relevant and high-quality content in their fields of interest. Before you post another article, pause and ask yourself if the article will add any value to your target audience. Every article you post should give your visitors reasons to stay longer on your blog. Think about the needs of your target audience, assuming that you have a well-defined audience. It could be that you post content that is only relevant to a small percentage of internet users.2. Applying the Wrong SEO StrategyThe purpose of search engine optimization (SEO) is to drive organic traffic to your blog or website. Without applying the right SEO strategy, other bloggers will overtake you in drawing traffic. Getting traffic is even harder if you are in a highly competitive niche. Are you applying up to date SEO tactics? If you are serious about earning from your blog, consider hiring SEO Services Search Engine Optimization companies to optimize your blog. The advantage of hiring experts is that you are assured that they will app ly the latest strategies to make your blog visible to your target audience.READA Blogger’s Guide to Creating Stunning Visual Content3. Ignoring Social MediaA competitive SEO strategy is important to draw traffic to your blog. However, you need to think of alternative ways of getting the right traffic. In the current world of connectivity, you cannot ignore the power of social media. You have an opportunity to promote your content to millions of people every day on social media. Start increasing the number of followers on major social platforms including Twitter, LinkedIn, and Facebook. Share every new post on all platforms and encourage your followers to share the content on their pages or account.4. Unrealistic ExpectationsYou may be complaining about low traffic, but the reality may be that you are expecting too much too soon. If you just started a blog, it will take several months of consistent SEO and other strategies to attract meaningful traffic. Sometimes it takes over a ye ar to realize significant results from your optimization strategy. You may also be investing too little in your blog and expecting outstanding results. It takes lots of effort, time, and sometimes financial resources to build a successful blog.There are no instant results or miracles in blogging. You must improve your blog consistently and focus on providing high-quality content to your target audience. Review your blog SEO strategy if you have been blogging for a while with low traffic. If you have tried every strategy you know to build your blog without success, it is time to seek help from experts. You must be willing to do everything possible including spending money to build a competitive blog in your niche.

Monday, May 25, 2020

Athletic Shoes Industry - 4589 Words

Athletic Shoes Industry Strategy Comparison Report of Nike, Inc. and Adidas AG wei 4/30/2010 ABSTRACT This report is an analysis of the athletic shoes industry on both a global and U.S. market. This report is to analyze the external and internal issues facing this athletic shoes industry, and the companies that operate within it. This analysis includes a comparison of Nike, Inc. and Adidas AG who are footwear manufacturers in the world. However, Nike spent thirty years developing from the challenger position change to the challenged from Adidas. Rivalry among business firms grew more intense as the economy develops. This report will compare competitive advantages and distinctive competencies between two companies, and conclude†¦show more content†¦However, these countries also build their own athletic shoes brands to join to this big market. These athletic shoes companies have the cost advantage for basic need and these countries customer don’t have high consumption power. The local brand athletic shoes at low price are the best choice for them. Growth of industry The footwear industry includes the athletic shoes and non-athletic shoes. From 2004 to 2008, the athletic shoes market shares about 44% and keeps growing every year. (See Table 1) United States has more than twenty billions of dollars of athletic shoes market. Also global market has more than eighty billions of dollars. (See Figure 1) From 2003 to 2005, Athletic shoes market size-growth rate decreased from 12% to 6% in the global market. Furthermore in 2007, athletic shoes sales just had 2% increases from 2006. However, the athletic footwear market declined 3.2% in 2008 and dropped by 1.4% in 2009 in the U.S. market. The reason is the bad global economic environment happened at that time. Insert Figure 1 here Athletic shoes industry is highly competitive and has low growth rate in the U.S market. However, has been forecasted, the U.S and global athletic shoes markets will increase after 2009. (See Figure 1) The table shows that athletic shoes industry has 44% market share in all footwear market and keeps the low growth rate in every single year from 2009. In the U.S. market, the compound average growth rate (CAGR) (SeeShow MoreRelatedRyka, Inc.: Lightweight Athletic Shoes for Women995 Words   |  4 Pages( Ryka, INC.: Lightweight Athletic Shoes for Women Business and Industry Analysis ) Ryka is doing business of athletic shoes for women, which are made on the shape of a woman’s foot, and are designed and developed considering women’s unique fit needs. It is the only athletic footwear company, which is exclusively for women, by women, and now supporting women. 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How do they compete each other in term of 4P marketing strategy Product: As an athletic shoes producer, they try to provide betterRead MoreECO 365 WEEK 4 presentation paper1403 Words   |  6 PagesThe athletic footwear industry in the United States is highly profitable and continuously growing. In this paper I will identify market structure of the athletic footwear industry, the major retailers, and competitive strategies that can be used to maximize profits. History The Athletic shoe industry had its start in 1892 when U.S Rubber company invented Keds and by 1917 they were being mass produced. Over the years the athletic shoe industry in the United States has evolved from crude shoes with

Thursday, May 14, 2020

Geothermal Energy Essay - 1270 Words

Geothermal Energy In todays world, we are stuck in a constant debate about efficient energy usage and production. Many have gone to alternative fuel sources do to the rising cost of fossil fuels and the environmental damage caused by the burning of fossil fuels. One option that goes largely unexplored is geothermal energy. Geothermal energy is not only a much more environmentally-friendly power source than fossil fuels, but the cost of installation is not significantly more expensive than the installation of a new â€Å"High Efficiency† conventional heating system. The focus of this inquiry will be upon single-household use, however it will also delve into geothermal energy on an industrial scale. The first question any reasonable homeowner†¦show more content†¦After this point you will continue to save the $2617 per year. Based on Jay Eggs professional calculations, you will save $31,855 over the course of 15 years over installing a new â€Å"High Efficiency† conventional system, and $9,885 without factoring the cost of a new high efficiency system. Another question homeowners generally ask is: Where do these costs come from? The majority of the costs of installing a closed loop subsoil geothermal system in your household come from the cost of drilling the bore holes and running the piping. Costs, which while not factored in to the above equation, may be reduced due to your specific location (Next to a large body of water, likely meaning the presence of an aquifer beneath the Earth below your house.) In your home, depending upon the presence of an aquifer or the ability to place piping into the lake, you may opt instead to use an open or closed loop system that runs either through the lake in pipes (closed loop) or into and out of an underground aquifer through two pipes, using free standing water as the heat exchange medium (open-loop system). The costs of these systems are typically lessShow MoreRelatedGeothermal Energy And Natural Ene rgy1118 Words   |  5 Pagesvery hot pools, known as geothermal reservoirs. Scientists have discovered that we can harness energy from this natural heat source and use it for our benefit. Electricity, agriculture, aquaculture are just the basic ways that geothermal energy is used. There are also many creative and helpful uses for it, such as in spas or thawing ice on roads. So what exactly is geothermal energy and how does it work? The project we have carried out answers these exact questions. This energy source is one of greatRead MoreEssay on Geothermal Energy1047 Words   |  5 PagesThroughout the years electricity has become a source of energy that cannot seem to be replaced; however there are many different alternatives to this source of energy. One specific alternative is geothermal energy, which might be just as effective as electricity, but much less harmful to the environment. Electricity, although very helpful, produces fuels that might be harming not only our world, b ut our human society. To power electricity we must use fossil fuels such as coal, oil, and natural gasRead MoreAdvantages And Disadvantages Of Geothermal Energy1516 Words   |  7 PagesSUBMITTED FOR Energy Studies INTRODUCTION In the present scenario , ENERGY has become the most important part of our daily life requirements . It is used so extensively in our day to day life that we , at many times , do not even realise that it is being used. 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It is simply using and reusing (reusable energy) heat from the inside of the earth. Most of the geothermal energy comes from magma, molten or partially molten rock. Which is why most geothermal resources come from regions where there are active volcanoes. Hot springs, geysers, pools of boiling mud, and fumaroles are the most easily exploited sources. The ancient Romans used hot springs to heat baths and homes, andRead MoreGeothermal Energy Is A Kind Of Energy1967 Words   |  8 PagesIntroduction Geothermal energy is a kind of energy that provided by the heat of our planet, the Earth. The cost of geothermal energy is low, and it is reliable and friendly to the environment, but is limited to some specific areas. Recent technology development has greatly expanded the range and size of geothermal energy resources. Now the geothermal energy can be also used for applications such as home heating, which add use potential for the resource. 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The heat that flows from the Earths hot interior due to crustal plate movements, zones of high heat flow, may be located close to the surface where convective circulation plays a signifcant role in bringing the heat close to the surface (World Bank Group, 2004). earth coreThe Earths crust

Wednesday, May 6, 2020

Paper on Dementia - 678 Words

Dementia is a type of disorder that affects the central nervous system. It’s not a disease itself but a group of symptoms that characterize disease and conditions. It’s commonly defined as a decline in intellectual functioning that is severe enough to interfere with the ability to perform routine activities. It causes significant loss of intellectual abilities, such as memory capacity, severe enough to interfere with social or occupational functioning. Dementia‘s a general term that also includes specific disorders like vascular dementia as well as others. Doctors typically would find out about the patients medical history before diagnosing them with Dementia, finding any possible risks that would increase a patient’s chance of having†¦show more content†¦Treatment for Dementia requires the patient to be under constant medical care. Most families are responsible for taking care of the patient day to day. Medical focus should be on optimizing the in dividual’s health and quality of life, while helping the family cope with the many challenges that occur with taking care of the patient. The medical care of the patient also depends on the underlying condition which often consists of medications and non-drug treatments such as behavioral therapy. If the Dementia is related to a hypothyroidism, treatment would be thyroid hormone replacement. Currently there are few medications on the market that have been shown to help, a bit. Dementia is difficult to prevent because what causes it is unknown. People who have vascular Dementia may be able to prevent future declines by lowering the risk of heart disease and stroke. As with most illness the best way to try to prevent it is to stay healthy and take care of yourself by eating right, exercising regularly, and not smoking. Following those guidelines should help keep blood pressure down and reduce risk of stroke. Also in older people who are affected by Dementia more than younger p eople, staying involved socially and learning are two more good ways to help to stay alert. It is also a good idea to visit the doctor if you are over the age of seventy and get tested for hypertension as well, to help prevent a chance of aShow MoreRelatedDementia Research Paper5756 Words   |  24 PagesUnderstanding Dementia and Alzheimers Disease Dealing with Dementia and the progression of Alzheimers disease through its three stages is often a daunting and distressing task. Most often relatives feel isolated and without help as if they were to be left alone, having no help to deal with the unknown. They are also afraid of having to watch their loved ones become more and more distant, potentially losing a horrible battle with this disease. 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Tuesday, May 5, 2020

Ben and Jerrys marketing strategies Essay Example For Students

Ben and Jerrys marketing strategies Essay Ben and Jerrys marketing strategiesBen ; Jerrys were experiencing a steady growth within their sales figures from 1990 to 1993. However, In March 1994, Cost of Sales increased approximately $9.6 million or 9.5% over the same period in 1993, and the overall gross profit as a percentage of net sales decreased from 28.6% in 1993 to 26.2% in 1994. This loss might have been a result of several reasons, such as high administration and selling costs, a negative impact of inventory management, and start up costs associated with certain flavors of the new Smooth, No Chunks ice cream line. Ben ; Jerrys selling, general and administrative expenses increased approximately 28% to $36.3 million in 1994 from $28.3 million in 1993 and increased as a percentage of net sales to 24.4% in 1994 from 20.2% in 1993. This increase might reflect the increase in marketing and selling expenses and the increase in the companys administrative infrastructure. Ben ; Jerrys loss was not solely due to their employee orientated approach, but they appeared to have taken out a vast amount of capital lease in their aim to automate their production to keep up with the intense competition. As reflected in the balance sheet, Ben Jerrys had reinvested huge amounts of property and equipment in 1994 increasing their long-term debts by almost 45% in 1993. Alternatives available to the consumer now, and in the foreseeable futureHaagen Dazs is currently the main competitor in the concentrated market place for super premium ice cream. Substitutes are however available. There are other ice creams not in the super premium category. To an extent, these are real competitors. However for the market B;J caters for the up market 25-40s with a high disposable income} their strategies should not have a great impact on B;J. The frozen yogurt lines which B;J now provides, has a number of direct competitors to deal with. Dealing with other substitutes is not that simple. Expensive (or not) chocolate, cakes, croissants and other post meal consumables are realistic options for the consumer. Ferrara Rocha will assure you that their product is the perfect accompaniment to any meal. B;J need to be wary of this. How he/she makes the choice for ice cream (as opposed to chocolate etc.) and then super premium (as opposed to premium or ordinary) and then B;J (as opposed to Haagen Dazs etc.) is essential. See section 3.21 Research The possibility of a rival ceasing B;Js place as no.1 or no.2 in the marketplace?Despite after tax losses in 94 both BJ and Haagan had a 42% share in early 95. None at present seem to have the ability or financial backing to challenge this, albeit Edys has Nestle. The possibility of new entrants in the market place is confined by two major problems. The brand and distribution. Remembering that these are up market consumers where by cheap alternatives are not necessarily sought for then the key element is the brand. This brand and the associated image are something currently only Haagan and BJ have. This emotional tie related to BJs and everything it possesses beyond what it is in itself (i.e. a good tasting ice cream) is something that will be difficult to emulate. It is a question of I wouldnt be seen dead eating another ice cream as opposed to this is cheaper and tastes just like BJs so Ill buy this from now on. The other barrier concerns distribution. With ice cream the idea of selling products through the Internet, despite the dried ice, which may accompany it, is not likely to be an option V the consumers will not readily enthuse over the idea. B;Js is a fresh ice cream and by nature difficult to transport. Consequently distribution to stores around the USA and globally will be expensive and require partners such as Dreyers that have an extensive transportation network. It must be noted that this is potentially a concern or risk for B;Js. Having a rival manufacturer distributing their ice cream is likely to cause conflict, and BJ should change this immediately or have an adequate contingency plan . With both the above barriers the key entrants may be the other ice cream manufacturers in the premium or ordinary market, notably the premium. As it is these that already have the distribution network as well as the know how. It will still take a large investment for these manufacturers to sell their image. Due to the baby boom in 1994 the target market of Ben Jerry has declined vastly. Although Ben Jerry still hold a large percentage of the small market share, the company needs to decide on whether this target segment is worth sticking with. At one stage Ben Jerrys pricing strategy worked really well, however it has become evident that demand over recent years has shifted towards lower priced products leaving pricing strategies being a big issue for the company. Until 1994 all of Ben ; Jerrys promotions were gained through the companys socially conscious practices. However price wars with main competitors left the company having to pull funds off advertising campaigns to fund pri ce discounts and store coupons. The Byzantine Empire EssayIt seems like that Ben ; Jerry failed to forecast and acknowledge the changing in consumer tastes, and was faced with increasing competition with Haagen-Dazs, which introduced its low-fat Ultra Premium ice-cream. Their social commitments to their customers community and suppliers have contributed to a successful and unique image, Ben ; Jerry donated a portion of their sales from their Rainforest Crunch Ice Cream back into environmental preservation causes in South America. Ben ; Jerry also established the Ben ; Jerry Foundation, which donated 7.5% of its pre-tax profits helping non-profit organization, such as,h An establishment in New York to help drug addicted pregnant women. h Individuals and families affected by the AIDS virus in Brattleboro. Such efforts had contributed to winning over like-minded consumers, however its arguable to what extent this will have on winning the hearts of international consumers. The question then arises, to what extent does their social unique image affect their consumer behavior?h Ben ; Jerry have an established and recognized brand name. h They have a relaxed, loyal and casual workforce. h Good public and social image due to their principles in social awareness. h Wide variety of flavors in ice cream for customers. h Ben ; Jerry have a limited target market, as their product is niche. h The suppliers and distributors (such as Dreyers) have high bargaining power, which allows them to raise their prices when they like. h They have concentrated more on donating their money to charities therefore neglecting forthcoming changes in trends. h Slow development of new products. h Ben ; Jerry should seek to globalize their product to compete effectively. h Change their current suppliers and distributors, which might enable them to be more cost effectiveh Economical changes such as in inflation or consumer spendingh Social changes within the consumer market such as health conscience attitudes. This report concludes that Ben ; Jerry has the potential to prosper so long as they:h To be prepared for forthcoming changes in consumer needs and wantsh To compromise between maintaining their company image and satisfying their investors needs. h Try to reduce their supplier and distribution costs by considering other options. This report has identified three main areas of concern that need to be addressed;h Introducing an international joint ventureh Maximizing profits through cost efficiency (Economies of Scale)In todays global environment, change rather than stability is necessary. Rapid changes in technology, competition and customers demands have increased the rate at which companies such as Ben ; Jerrys needed to alter their strategies and structures to survive in the market place. As discussed earlier, one of the reasons why BJ have lost market share is because they failed to change themselves and adapt to a new competitive environment because of organisational inertia. To overcome this Ben Jerry need to identify the main barrier to change such as consumer tastes. This can be overcome through the development of a marketing plan, as there seems to be no real evidence that Ben Jerry have done this. Ben Jerrys reliance on cause generated marketing has its benefit but it also has its pitfalls. Cause generated marketing and/or strategy has adaptability, whereas the long-term marketing plan has focus. Therefore a good marketing plan is adaptable. Employee productivity is one of the key determinants of a companys efficiency and cost structure so this needs to be improved upon in order to make the company more competitive. The culture of the organization is strongly influenced by the founders and changes will be hard to achieve. It is not recommended that the culture of the company be changed but that devising new ways to increase employee productivity through the Human Resource Function enhances it. After looking at many different options it is suggested that the employees be put into self-managing teams. Each team will be responsible for an entire task and time deadlines should be given. It is also suggested that pay rewards should be given to the teams that complete their task to the highest standard. This option could lead to a more flexible work force, as employees will get to know each others roles. It can also create a flatter organizational hierarchy, which would make the decision making process a lot quicker even though all employees are still involved. Marketing should make the consumer believe that at a given time, be it on a date or after a meal, that BJ is the perfect conclusion to a perfect lunch or a perfect evening. BJ needs to be aware of group decision especially couples. The idea of marketing BJ as the perfect accompaniment to a date could be profitable. How about the most romantic couple in USA competition?Bibliography: