Athletic Shoes Industry - 4589 Words

Athletic Shoes Industry Strategy Comparison Report of Nike, Inc. and Adidas AG wei 4/30/2010 ABSTRACT This report is an analysis of the athletic shoes industry on both a global and U.S. market. This report is to analyze the external and internal issues facing this athletic shoes industry, and the companies that operate within it. This analysis includes a comparison of Nike, Inc. and Adidas AG who are footwear manufacturers in the world. However, Nike spent thirty years developing from the challenger position change to the challenged from Adidas. Rivalry among business firms grew more intense as the economy develops. This report will compare competitive advantages and distinctive competencies between two companies, and conclude†¦show more content†¦However, these countries also build their own athletic shoes brands to join to this big market. These athletic shoes companies have the cost advantage for basic need and these countries customer don’t have high consumption power. The local brand athletic shoes at low price are the best choice for them. Growth of industry The footwear industry includes the athletic shoes and non-athletic shoes. From 2004 to 2008, the athletic shoes market shares about 44% and keeps growing every year. (See Table 1) United States has more than twenty billions of dollars of athletic shoes market. Also global market has more than eighty billions of dollars. (See Figure 1) From 2003 to 2005, Athletic shoes market size-growth rate decreased from 12% to 6% in the global market. Furthermore in 2007, athletic shoes sales just had 2% increases from 2006. However, the athletic footwear market declined 3.2% in 2008 and dropped by 1.4% in 2009 in the U.S. market. The reason is the bad global economic environment happened at that time. Insert Figure 1 here Athletic shoes industry is highly competitive and has low growth rate in the U.S market. However, has been forecasted, the U.S and global athletic shoes markets will increase after 2009. (See Figure 1) The table shows that athletic shoes industry has 44% market share in all footwear market and keeps the low growth rate in every single year from 2009. In the U.S. market, the compound average growth rate (CAGR) (SeeShow MoreRelatedRyka, Inc.: Lightweight Athletic Shoes for Women995 Words   |  4 Pages( Ryka, INC.: Lightweight Athletic Shoes for Women Business and Industry Analysis ) Ryka is doing business of athletic shoes for women, which are made on the shape of a woman’s foot, and are designed and developed considering women’s unique fit needs. It is the only athletic footwear company, which is exclusively for women, by women, and now supporting women. Because a woman’s needs in a comfortable, attractive, high performance athletic shoes that are attractive, comfortable, and well suitedRead MoreThe Athletic Shoe Industry Is Made Up Of Companies That Produce Footwear For Athletic Use1638 Words   |  7 PagesIntroduction The athletic shoe industry is made up of companies that produce footwear for athletic use. This is a strong industry and has been around for over 100 years. The athletic shoe industry is one of the fastest growing footwear industries and have top growing sales compared to other footwear industries (NDP Group, 2016). The key players that currently dominate the market are Nike, Adidas, and Puma (Kates Bolduc, 2013). This paper will use the porter five forces, industry life cycle, andRead MorePorter Five Forces of Reebok1314 Words   |  6 PagesIndustry Analysis Using: Michael Porter’s Industry Forces Model Reebok International, Ltd. (1995): The Nike Challenge Case Authored By: Thomas L. Wheelen, Moustafa H. Abdelsamad, Shirley E. Fieber, and Judith D. Smith Analysis By: Tim Sacks Threat of New Entrants Barriers to Entry The athletic shoe industry is slowly becoming a global oligopoly. There are many barriers to entry preventing new entrants from capturing significant market share. Large athleticRead More Nike1698 Words   |  7 Pages(503-671-6453, www.nike.com) is the worlds #1 athletic shoe and apparel seller. Nike currently employs 20,700 employees, with total sales of $8.78 billion. Nike and the athletic shoe industry have evolved into one of the most competitive market in recent years. But, analysts believe that athletic shoe sales will slow down over the next few years. The slowdown will come with the change in consumer trends. For instance, the younger market is beginning to buy more casual shoes and work boots. Another reason forRead MoreMarketing Analysis : Products And Services1616 Words   |  7 Pagespairs of athletic shoes annually. All sports footwear are categorized under the brand of Easy Run, including running, training, walking, hiking, baseball, basketball, tennis, golf, and soccer. Work shoes, sandals, boots, and casual styles are available through the company’s Easy Life brand, which joined the Easy Run’s family in 2011. The company launched its unique custom-made running shoes service in 2012 and customers could personalize the colors or even knit theirs name on the shoes. In futureRead MoreHow Should Reebok Get Its Market Share Back?1612 Words   |  7 Pagesproducts are athlete shoes. Reebok footwear and apparel have been an international brand since 1984. In 2003, its worldwide sales were about $3.5 billion.　It is a number two brand in the athletic shoe market in U.S., however, the industry in growth rate is decreasing (Zerio 2005). In this paper, I would like to present the best way for Reebok to market their products in such industry situation. The Problem Statement Considering the changing urban culture and the athletic shoes market, determineRead MoreAdidas Industry Analysis964 Words   |  4 PagesAdidas athletic shoes 1. General History The global footwear market is a growing market with an increase in consumer demand based on globally increasing consumer incomes. The sports footwear market is significantly characterized by the high speed of innovation, which forces the companies to invest more in development initiatives. At the same time the companies are trying to reduce costs through decreasing supplier prices in order to stay competitive. Looking forward, the footwear marketRead MoreNikes Core Competencies Exist In Their1511 Words   |  7 Pageselements provide much value and benefits to Nike’s consumers, are not easy for competitions to imitate, and can be leveraged widely to most of their products and markets. Although Nike does not manufacture any of its own shoes, the company is still today’s leader in selling athletic shoes and apparel. Nikes marketing strategy is an important component of the companys success. Nike is located as a premium-brand, selling well-designed and costly products. Nike lures clients with a marketing strategy centringRead MoreNike Five Forces1573 Words   |  7 PagesRivalry (3) 1. How many companies in industry? As Nike is an international company that has their product selling worldwide, they have countless of competitors, including many domestic local firm. However, not all of these companies have the power to compete with Nike, only a few international companies are Nike ¡Ã‚ ¦s major competitors, for instance, Adidas and Reebok. 2. How do they compete each other in term of 4P marketing strategy Product: As an athletic shoes producer, they try to provide betterRead MoreECO 365 WEEK 4 presentation paper1403 Words   |  6 PagesThe athletic footwear industry in the United States is highly profitable and continuously growing. In this paper I will identify market structure of the athletic footwear industry, the major retailers, and competitive strategies that can be used to maximize profits. History The Athletic shoe industry had its start in 1892 when U.S Rubber company invented Keds and by 1917 they were being mass produced. Over the years the athletic shoe industry in the United States has evolved from crude shoes with

Geothermal Energy Essay - 1270 Words

Geothermal Energy In todays world, we are stuck in a constant debate about efficient energy usage and production. Many have gone to alternative fuel sources do to the rising cost of fossil fuels and the environmental damage caused by the burning of fossil fuels. One option that goes largely unexplored is geothermal energy. Geothermal energy is not only a much more environmentally-friendly power source than fossil fuels, but the cost of installation is not significantly more expensive than the installation of a new â€Å"High Efficiency† conventional heating system. The focus of this inquiry will be upon single-household use, however it will also delve into geothermal energy on an industrial scale. The first question any reasonable homeowner†¦show more content†¦After this point you will continue to save the $2617 per year. Based on Jay Eggs professional calculations, you will save $31,855 over the course of 15 years over installing a new â€Å"High Efficiency† conventional system, and $9,885 without factoring the cost of a new high efficiency system. Another question homeowners generally ask is: Where do these costs come from? The majority of the costs of installing a closed loop subsoil geothermal system in your household come from the cost of drilling the bore holes and running the piping. Costs, which while not factored in to the above equation, may be reduced due to your specific location (Next to a large body of water, likely meaning the presence of an aquifer beneath the Earth below your house.) In your home, depending upon the presence of an aquifer or the ability to place piping into the lake, you may opt instead to use an open or closed loop system that runs either through the lake in pipes (closed loop) or into and out of an underground aquifer through two pipes, using free standing water as the heat exchange medium (open-loop system). The costs of these systems are typically lessShow MoreRelatedGeothermal Energy And Natural Ene rgy1118 Words   |  5 Pagesvery hot pools, known as geothermal reservoirs. Scientists have discovered that we can harness energy from this natural heat source and use it for our benefit. Electricity, agriculture, aquaculture are just the basic ways that geothermal energy is used. There are also many creative and helpful uses for it, such as in spas or thawing ice on roads. So what exactly is geothermal energy and how does it work? The project we have carried out answers these exact questions. This energy source is one of greatRead MoreEssay on Geothermal Energy1047 Words   |  5 PagesThroughout the years electricity has become a source of energy that cannot seem to be replaced; however there are many different alternatives to this source of energy. One specific alternative is geothermal energy, which might be just as effective as electricity, but much less harmful to the environment. Electricity, although very helpful, produces fuels that might be harming not only our world, b ut our human society. To power electricity we must use fossil fuels such as coal, oil, and natural gasRead MoreAdvantages And Disadvantages Of Geothermal Energy1516 Words   |  7 PagesSUBMITTED FOR Energy Studies INTRODUCTION In the present scenario , ENERGY has become the most important part of our daily life requirements . It is used so extensively in our day to day life that we , at many times , do not even realise that it is being used. Thus, for all our works , energy is required in large quantities . But the big question which arises is , from where to get the energy.There are several sources and a wide variety of methods to fulfill our demands by producing energy . Being humansRead MoreRenewable Energy : Geothermal Energy2410 Words   |  10 PagesGeothermal Energy Concern over the end of nonrenewable resources has increasingly grown in the population over the recent decades. Hydrocarbons, specifically oil and gas, are being depleted rapidly. According to imeche.org, only 1.3 trillion barrels of attainable oil remain. At the current rates of consumption, that equivocates to around 2055 when oil should just about be depleted. (imeche.org, 2014) Recent advances in oilfield technology continue to push back the date of annihilation of these resourcesRead MoreGeothermal Energy Essay729 Words   |  3 PagesGEOTHERMAL ENERGY Geothermal energy is one of the oldest sources of energy. 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Although, tapping geothermal energy will releaseRead MoreGeothermal Energy Conversion Technology 2520 Words   |  10 Pages Geothermal Energy Conversion Technology This paper is divided into 4 sections covering all major aspects of Geothermal Conversion Technology: †¢ Geothermal Fluid †¢ Conversion Technologies †¢ Efficiency †¢ New Technology INTRODUCTION: Geothermal energy is the energy in the form of heat contained inside the earth. The origins of this heat are found in the formation of the earth from the consolidationRead MoreGeothermal Energy from the Earth966 Words   |  4 PagesGeothermal energy Energy from the Earth What could be more natural or plentiful? The source of geothermal power is the heat contained inside the Earth; heat so intense that it creates molten magma. There are a few different types of geothermal energy that can be tapped. Some geothermal systems are formed when hot magma near the surface (1,500 to 10,000 meters deep) directly heats groundwater. 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The heat that flows from the Earths hot interior due to crustal plate movements, zones of high heat flow, may be located close to the surface where convective circulation plays a signifcant role in bringing the heat close to the surface (World Bank Group, 2004). earth coreThe Earths crust

Paper on Dementia - 678 Words

Dementia is a type of disorder that affects the central nervous system. It’s not a disease itself but a group of symptoms that characterize disease and conditions. It’s commonly defined as a decline in intellectual functioning that is severe enough to interfere with the ability to perform routine activities. It causes significant loss of intellectual abilities, such as memory capacity, severe enough to interfere with social or occupational functioning. Dementia‘s a general term that also includes specific disorders like vascular dementia as well as others. Doctors typically would find out about the patients medical history before diagnosing them with Dementia, finding any possible risks that would increase a patient’s chance of having†¦show more content†¦Treatment for Dementia requires the patient to be under constant medical care. Most families are responsible for taking care of the patient day to day. Medical focus should be on optimizing the in dividual’s health and quality of life, while helping the family cope with the many challenges that occur with taking care of the patient. The medical care of the patient also depends on the underlying condition which often consists of medications and non-drug treatments such as behavioral therapy. If the Dementia is related to a hypothyroidism, treatment would be thyroid hormone replacement. Currently there are few medications on the market that have been shown to help, a bit. Dementia is difficult to prevent because what causes it is unknown. People who have vascular Dementia may be able to prevent future declines by lowering the risk of heart disease and stroke. As with most illness the best way to try to prevent it is to stay healthy and take care of yourself by eating right, exercising regularly, and not smoking. Following those guidelines should help keep blood pressure down and reduce risk of stroke. Also in older people who are affected by Dementia more than younger p eople, staying involved socially and learning are two more good ways to help to stay alert. It is also a good idea to visit the doctor if you are over the age of seventy and get tested for hypertension as well, to help prevent a chance of aShow MoreRelatedDementia Research Paper5756 Words   |  24 PagesUnderstanding Dementia and Alzheimers Disease Dealing with Dementia and the progression of Alzheimers disease through its three stages is often a daunting and distressing task. Most often relatives feel isolated and without help as if they were to be left alone, having no help to deal with the unknown. They are also afraid of having to watch their loved ones become more and more distant, potentially losing a horrible battle with this disease. 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This condition affects the individual’s memory, thinking, language, and understanding together with judgmentRead MoreEssay On Premorbid Music Training1644 Words   |  7 Pagesresulting in dementia? Introduction In spite of the relentless, ongoing efforts of medical scientists, a vast quantity of knowledge regarding the causes and treatments of dementia is still to be discovered. Psychologists have turned to experimenting with numerous forms of therapy. The effects that music therapy has demonstrated on dementia sufferers thus far seem promising; however can beginning musical training earlier in your life have beneficial effects in later life as a dementia sufferer? ByRead MoreDementia And Delirium Effect On A Person Is On The Rise1393 Words   |  6 PagesAccording to case studies, the rate at which both dementia and delirium can affect a person is on the rise because of the increasing population worldwide (McCrow, Sullivan, Beattie, 2014). Older adults are one of the fastest growing populations in the world. The first baby boomers (born between 1946 and 1964) turned 65 in the year 2011 (McCrow, 2014). With the increasing population of elders, there is also an increase in incidence of de lirium. Up to 36 percent of aged people admitted to healthcareRead MoreEssay On Geriatists989 Words   |  4 Pagesdiagnose with Alzheimer Disease and Dementia, most would think that it’s over for that person, but there is hope. (OT’s) and (OTA’s) are traditionally working in hospice care and emerging practice for Alzheimer Disease and Dementia patients to making a difference every day. According to Wagenfeld; when a geriatric patient gets admitted to hospice, a typical length of stay is about six months or less and when a patient is diagnosed with Alzheimer Disease and Dementia that patient could need assistanceRead MoreLate Stage Dementia and Nutrition785 Words   |  3 PagesLate stage Dementia and Nutrition What is dementia? Dementia a neurologic condition characterized by the following cognitive defects; impaired memory, disturbed intellectual function, and inability to solve a problem (deWit O’Neill 2014). Dementia occurs in different stages in this paper we are going to be discussing late stage dementia, and the end stage. The effect that dementia has on a person’s nutritional status. Why is the dementia patient more at risk for malnutrition? Things we as health

Ben and Jerrys marketing strategies Essay Example For Students

Ben and Jerrys marketing strategies Essay Ben and Jerrys marketing strategiesBen ; Jerrys were experiencing a steady growth within their sales figures from 1990 to 1993. However, In March 1994, Cost of Sales increased approximately $9.6 million or 9.5% over the same period in 1993, and the overall gross profit as a percentage of net sales decreased from 28.6% in 1993 to 26.2% in 1994. This loss might have been a result of several reasons, such as high administration and selling costs, a negative impact of inventory management, and start up costs associated with certain flavors of the new Smooth, No Chunks ice cream line. Ben ; Jerrys selling, general and administrative expenses increased approximately 28% to $36.3 million in 1994 from $28.3 million in 1993 and increased as a percentage of net sales to 24.4% in 1994 from 20.2% in 1993. This increase might reflect the increase in marketing and selling expenses and the increase in the companys administrative infrastructure. Ben ; Jerrys loss was not solely due to their employee orientated approach, but they appeared to have taken out a vast amount of capital lease in their aim to automate their production to keep up with the intense competition. As reflected in the balance sheet, Ben Jerrys had reinvested huge amounts of property and equipment in 1994 increasing their long-term debts by almost 45% in 1993. Alternatives available to the consumer now, and in the foreseeable futureHaagen Dazs is currently the main competitor in the concentrated market place for super premium ice cream. Substitutes are however available. There are other ice creams not in the super premium category. To an extent, these are real competitors. However for the market B;J caters for the up market 25-40s with a high disposable income} their strategies should not have a great impact on B;J. The frozen yogurt lines which B;J now provides, has a number of direct competitors to deal with. Dealing with other substitutes is not that simple. Expensive (or not) chocolate, cakes, croissants and other post meal consumables are realistic options for the consumer. Ferrara Rocha will assure you that their product is the perfect accompaniment to any meal. B;J need to be wary of this. How he/she makes the choice for ice cream (as opposed to chocolate etc.) and then super premium (as opposed to premium or ordinary) and then B;J (as opposed to Haagen Dazs etc.) is essential. See section 3.21 Research The possibility of a rival ceasing B;Js place as no.1 or no.2 in the marketplace?Despite after tax losses in 94 both BJ and Haagan had a 42% share in early 95. None at present seem to have the ability or financial backing to challenge this, albeit Edys has Nestle. The possibility of new entrants in the market place is confined by two major problems. The brand and distribution. Remembering that these are up market consumers where by cheap alternatives are not necessarily sought for then the key element is the brand. This brand and the associated image are something currently only Haagan and BJ have. This emotional tie related to BJs and everything it possesses beyond what it is in itself (i.e. a good tasting ice cream) is something that will be difficult to emulate. It is a question of I wouldnt be seen dead eating another ice cream as opposed to this is cheaper and tastes just like BJs so Ill buy this from now on. The other barrier concerns distribution. With ice cream the idea of selling products through the Internet, despite the dried ice, which may accompany it, is not likely to be an option V the consumers will not readily enthuse over the idea. B;Js is a fresh ice cream and by nature difficult to transport. Consequently distribution to stores around the USA and globally will be expensive and require partners such as Dreyers that have an extensive transportation network. It must be noted that this is potentially a concern or risk for B;Js. Having a rival manufacturer distributing their ice cream is likely to cause conflict, and BJ should change this immediately or have an adequate contingency plan . With both the above barriers the key entrants may be the other ice cream manufacturers in the premium or ordinary market, notably the premium. As it is these that already have the distribution network as well as the know how. It will still take a large investment for these manufacturers to sell their image. Due to the baby boom in 1994 the target market of Ben Jerry has declined vastly. Although Ben Jerry still hold a large percentage of the small market share, the company needs to decide on whether this target segment is worth sticking with. At one stage Ben Jerrys pricing strategy worked really well, however it has become evident that demand over recent years has shifted towards lower priced products leaving pricing strategies being a big issue for the company. Until 1994 all of Ben ; Jerrys promotions were gained through the companys socially conscious practices. However price wars with main competitors left the company having to pull funds off advertising campaigns to fund pri ce discounts and store coupons. The Byzantine Empire EssayIt seems like that Ben ; Jerry failed to forecast and acknowledge the changing in consumer tastes, and was faced with increasing competition with Haagen-Dazs, which introduced its low-fat Ultra Premium ice-cream. Their social commitments to their customers community and suppliers have contributed to a successful and unique image, Ben ; Jerry donated a portion of their sales from their Rainforest Crunch Ice Cream back into environmental preservation causes in South America. Ben ; Jerry also established the Ben ; Jerry Foundation, which donated 7.5% of its pre-tax profits helping non-profit organization, such as,h An establishment in New York to help drug addicted pregnant women. h Individuals and families affected by the AIDS virus in Brattleboro. Such efforts had contributed to winning over like-minded consumers, however its arguable to what extent this will have on winning the hearts of international consumers. The question then arises, to what extent does their social unique image affect their consumer behavior?h Ben ; Jerry have an established and recognized brand name. h They have a relaxed, loyal and casual workforce. h Good public and social image due to their principles in social awareness. h Wide variety of flavors in ice cream for customers. h Ben ; Jerry have a limited target market, as their product is niche. h The suppliers and distributors (such as Dreyers) have high bargaining power, which allows them to raise their prices when they like. h They have concentrated more on donating their money to charities therefore neglecting forthcoming changes in trends. h Slow development of new products. h Ben ; Jerry should seek to globalize their product to compete effectively. h Change their current suppliers and distributors, which might enable them to be more cost effectiveh Economical changes such as in inflation or consumer spendingh Social changes within the consumer market such as health conscience attitudes. This report concludes that Ben ; Jerry has the potential to prosper so long as they:h To be prepared for forthcoming changes in consumer needs and wantsh To compromise between maintaining their company image and satisfying their investors needs. h Try to reduce their supplier and distribution costs by considering other options. This report has identified three main areas of concern that need to be addressed;h Introducing an international joint ventureh Maximizing profits through cost efficiency (Economies of Scale)In todays global environment, change rather than stability is necessary. Rapid changes in technology, competition and customers demands have increased the rate at which companies such as Ben ; Jerrys needed to alter their strategies and structures to survive in the market place. As discussed earlier, one of the reasons why BJ have lost market share is because they failed to change themselves and adapt to a new competitive environment because of organisational inertia. To overcome this Ben Jerry need to identify the main barrier to change such as consumer tastes. This can be overcome through the development of a marketing plan, as there seems to be no real evidence that Ben Jerry have done this. Ben Jerrys reliance on cause generated marketing has its benefit but it also has its pitfalls. Cause generated marketing and/or strategy has adaptability, whereas the long-term marketing plan has focus. Therefore a good marketing plan is adaptable. Employee productivity is one of the key determinants of a companys efficiency and cost structure so this needs to be improved upon in order to make the company more competitive. The culture of the organization is strongly influenced by the founders and changes will be hard to achieve. It is not recommended that the culture of the company be changed but that devising new ways to increase employee productivity through the Human Resource Function enhances it. After looking at many different options it is suggested that the employees be put into self-managing teams. Each team will be responsible for an entire task and time deadlines should be given. It is also suggested that pay rewards should be given to the teams that complete their task to the highest standard. This option could lead to a more flexible work force, as employees will get to know each others roles. It can also create a flatter organizational hierarchy, which would make the decision making process a lot quicker even though all employees are still involved. Marketing should make the consumer believe that at a given time, be it on a date or after a meal, that BJ is the perfect conclusion to a perfect lunch or a perfect evening. BJ needs to be aware of group decision especially couples. The idea of marketing BJ as the perfect accompaniment to a date could be profitable. How about the most romantic couple in USA competition?Bibliography: