Tuesday, January 28, 2020
Self Esteem Essay Example for Free
Self Esteem Essay People who base their own self-worth on what others think and not on their value as human beings might pay a mental and physical price, according to research by Jennifer Crocker, PhD, a psychologist at the University of Michigans Institute for Social Research. Crocker, who has worked on a series of self-esteem studies, found in her latest research that college students who based their self-worth on external sourcesincluding appearance, approval from others and even their academic performancereported more stress, anger, academic problems, relationship conflicts, and had higher levels of drug and alcohol use and symptoms of eating disorders. For the study, Crocker surveyed more than 600 college freshmen three times during the yearbefore they left for college and at the end of the fall and spring semesters. Overall, students were found to have a high level of self-esteem. When students were asked about what they base their self-worth on, more than 80 percent said academic competence, 77 percent said their familys support, 66 percent said doing better than others, and 65 percent70 percent of which were womensaid their appearance. College students who based their self-worth on academic performance did not receive higher grades despite being highly motivated and studying more hours each week than students who did not rate academic performance as important to their self-esteem, Crocker found. Students who based their self-worth on academic outcomes also were more likely to report conflicts with professors and greater stress. They feel motivated to do well in academics, but having their self-worth on the line doesnt help their performance, Crocker says. She speculates that students who base their self-worth on academic performance might become anxious and distracted and threatened by feelings of failure, and, as such, their anxiety might then interfere with their memory. Students who based their self-esteem on internal sourcessuch as being a virtuous person or adhering to moral standardswere found to receive higher grades and less likely to use alcohol and drugs or to develop eating disorders. We really think that if people could adopt goals not focused on their own self-esteem but on something larger than their selfsuch as what they can create or contribute to othersthan they would be less susceptible to some of the negative effects of pursuing self-esteem, Crocker says. Its about having a goal that is bigger than the self.
Monday, January 20, 2020
The Great Pyramid Essay -- essays research papers
Outline     Thesis Statement: The Great Pyramid is a mystery to the modern age, even though its purpose, uses, history, and condition have challenged explorers for centuries it will always be considered one of the greatest wonders of the world. 1.     Why was the Great Pyramid built? A.     Who built the Great Pyramid? B.     Why was it built? C.     Comparative theories. 2.     What was the Great Pyramid used for? A.     Religious uses. B.     Astronomical uses. C.     Environmental uses. 3.     How was the Great Pyramid built? A.     Workers. B.     Dimensions. C.     Surrounding community. Why the Great Pyramid of Giza was built is a question that has been challenging archeologists, philosophers, and historians for hundreds of years. What we do know is that the Egyptians built it during the fourth dynasty under the rule of King Khufu in the area known as Giza. (i) The amount of people that it took to build such a massive structure has been the subject of dispute for hundreds of years. The Greek historian Herodotus believed that it took one hundred thousand workers over a twenty-year period to build the great pyramid, but recent archaeologists using modern calculations believe that the pyramid was built by four thousand primary laborers and sixteen to twenty thousand secondary workers but also over a twenty year time period. (ii)      There are many competing theories on why the great pyramid was built, none of them are definite but all of them are interesting. Many other pyramids have been built in the Middle East but none of the same stature. Other pyramids have been found to be burial chambers for various kings and pharaohs, but the Great Pyramid contained no burial remnants even though its essential design is the same as other pyramids, even containing special chambers for a king and a queen. (iii) Modern day scientists have discovered many interesting correlations between the location and dimensions of the Great Pyramid, that relate to the earth, the stars, and the seasons. (iv)      Several controversies have risen over the last hundred years about the reasons for the building of the Great Pyramid. Some theories believe that the Great Pyramid was built by or aided by alien beings because of the precise nature of its location and dimensions. While others believe that, the pyramid represented a symbol of ultimate power for t... ...tration along with metalworkers, joiners, painters, and draughtsmen because of various workshops found in the ruins. (xvi) It has been thought that feeding these armies of workers were extensive bakeries because bread mold from the same period has also been uncovered. (xvii) All these discoveries are the main reason why it is believed that this great giant of a structure was built out of national pride, by volunteers and not by slave labor as previously theorized. When one looks at the overall task and complexity of building this Great Pyramid, it certainly will always remain one of the greatest accomplishments of humankind. Bibliography 1. "Pyramid." Encyclopedia Britannica. 2003. Encyclopedia Britannica Premium Service. 27 Sep, 2003 . 2. â€Å"Egyptians.†British Broadcasting Service. 2003. British Broadcasting Service Interactive. 26 Sep, 2003 3. â€Å"Excavations at Giza 1988 – 1991.†University of Chicago. 1992. Oriental Institute, University of Chicago. 26 Sep, 2003 4. â€Å"Q&A with Dr. Kent Weeks.†The Learning Channel. 2003. The Learning Channel Online. 26 Sep, 2003 5. â€Å"Great Pyramid Facts and Statistics.†Egyptian Pyramids Index. 2001. Crystalinks. 27 Sep, 2003 The Great Pyramid Essay -- essays research papers Outline     Thesis Statement: The Great Pyramid is a mystery to the modern age, even though its purpose, uses, history, and condition have challenged explorers for centuries it will always be considered one of the greatest wonders of the world. 1.     Why was the Great Pyramid built? A.     Who built the Great Pyramid? B.     Why was it built? C.     Comparative theories. 2.     What was the Great Pyramid used for? A.     Religious uses. B.     Astronomical uses. C.     Environmental uses. 3.     How was the Great Pyramid built? A.     Workers. B.     Dimensions. C.     Surrounding community. Why the Great Pyramid of Giza was built is a question that has been challenging archeologists, philosophers, and historians for hundreds of years. What we do know is that the Egyptians built it during the fourth dynasty under the rule of King Khufu in the area known as Giza. (i) The amount of people that it took to build such a massive structure has been the subject of dispute for hundreds of years. The Greek historian Herodotus believed that it took one hundred thousand workers over a twenty-year period to build the great pyramid, but recent archaeologists using modern calculations believe that the pyramid was built by four thousand primary laborers and sixteen to twenty thousand secondary workers but also over a twenty year time period. (ii)      There are many competing theories on why the great pyramid was built, none of them are definite but all of them are interesting. Many other pyramids have been built in the Middle East but none of the same stature. Other pyramids have been found to be burial chambers for various kings and pharaohs, but the Great Pyramid contained no burial remnants even though its essential design is the same as other pyramids, even containing special chambers for a king and a queen. (iii) Modern day scientists have discovered many interesting correlations between the location and dimensions of the Great Pyramid, that relate to the earth, the stars, and the seasons. (iv)      Several controversies have risen over the last hundred years about the reasons for the building of the Great Pyramid. Some theories believe that the Great Pyramid was built by or aided by alien beings because of the precise nature of its location and dimensions. While others believe that, the pyramid represented a symbol of ultimate power for t... ...tration along with metalworkers, joiners, painters, and draughtsmen because of various workshops found in the ruins. (xvi) It has been thought that feeding these armies of workers were extensive bakeries because bread mold from the same period has also been uncovered. (xvii) All these discoveries are the main reason why it is believed that this great giant of a structure was built out of national pride, by volunteers and not by slave labor as previously theorized. When one looks at the overall task and complexity of building this Great Pyramid, it certainly will always remain one of the greatest accomplishments of humankind. Bibliography 1. "Pyramid." Encyclopedia Britannica. 2003. Encyclopedia Britannica Premium Service. 27 Sep, 2003 . 2. â€Å"Egyptians.†British Broadcasting Service. 2003. British Broadcasting Service Interactive. 26 Sep, 2003 3. â€Å"Excavations at Giza 1988 – 1991.†University of Chicago. 1992. Oriental Institute, University of Chicago. 26 Sep, 2003 4. â€Å"Q&A with Dr. Kent Weeks.†The Learning Channel. 2003. The Learning Channel Online. 26 Sep, 2003 5. â€Å"Great Pyramid Facts and Statistics.†Egyptian Pyramids Index. 2001. Crystalinks. 27 Sep, 2003
Sunday, January 12, 2020
Strategies to Fight Low-Cost Rivals by Nirmalya Kumar
HP’s restructuring has shrunk Dell’s cost adv from 20% to 10%. Customers have appreciated added benefits like instant deliver, ability to seeYour traditional operation will become more competitive.Your low cost venture will make more money that it would have made as an independent unit. You can allocate adequate resources to the low cost unit. Dow Corning’s Xiameter unit – low cost provider of silicone products sells only 350 of Dow’s 7000 offerings, doesn’t cannibalize the its parents sales. From 28 M loss in 2001 to 500 M profit in 2005 Switch to selling solutionsNo synergies possible between existing enterprise and low cost unit. Integration of your products and services offer unique vale to customers. Australian mining company Orica – sold explosives to stone quarries. New service laser profiling rock faces to identify best places to drill holes. Become exclusively low customer cost providerNo synergies possible between existing en terprise and low cost unit. A major portion of customer segment is price sensitive. You are willing to acquire new business capabilities.RyanairFirms can either attack, co-exist uneasily or become low cost plays themselves. It is easy to fight traditional rivals due to similarities in their game plans and prowess but most companies overlook the threats from disruptive, low cost competitors. Coke fights Pepsi, sony with Phillips, avis with Hertz, P$G with Unilever. Amazon with Ebay etc.Businesses that sell at very low prices as compared to the incumbents might go to bankruptcy (US Airlines) but the point worth considering is that, they quickly reemerge. They slash fares and cut thrills and eventually grab a chunk of market. E.g. Southwest airlines, JetBlue, Aldi supermarket in Germany and other parts. The financial calculations of low cost players are different from the established ones. They earn smaller gross margins but their business models turn those into higher operating margin s.Higher than avng asset turnover ratio, impressive return on assets, because of returns and high growth rates, market capitalization is higher than industry leaders despite larger equity base. Framework for responding to low cost rivals.ASK – will this company take away my present or future customers? NO – watch but don’t take on the new rival. YES – don’t launch price war, instead try and increase product differentiation.ASK – are sufficient number of customers willing to pay more for the benefits my product offer? YES – Intensify differentiation by offering more benefits and over time restructure your company to reduce the price of benefits you offer. NO – Learn to live with the smaller company. If possible merge or take over rivals.ASK – if I set up a low cost business, will it generate synergies with my existing business? NO – Switch to selling solutions or transform into a low cost player. YES – Attac k your low cost rival by setting up a low cost business.Low cost players stay ahead in the market because consumer behavior work in their favor, new low cost entrant pose stiffer challenge compared to the traditional ones. e.g. – JetBlue’s entry is a concern for Southwest.The Futility of Price Wars. Even when market leaders copy the critical elements of the low cost rivals’ business models, they are unable to match their prices. e.g. – Internet booking for airlines doesn’t deliver the kind of cost reductions to traditional airlines that they do to low cost carriers. Slashing prices lowers the profit for leaders without driving the low cost rivals out of market.When Differentiation works: When leaders realize, they cannot win the price war, they opt for differentiation.Differentiation approaches: Design cool products. e.g. – Apple Continually innovate. e.g. – Gillette, 3M Offer a unique product mix. e.g. – Sharper Image, whole f oods. Brand a community. e.g. – Harley Davidson Sell experiences. e.g. – Starbucks, Nordstrom.Differentiation works when: Smart business don’t use this tactics in isolation. Companies must be able to persuade customers to pay for benefits. Companies must bring cost and benefits in line before implementing it.Dealing with dual strategies. Companies should set up low cost operations only when the traditional ones will become competitive as a result and new business will derive some benefits that that it would not have enjoyed as an independent unit. E.g. – First Direct, ING Direct. Low cost business unit should use a unique brand name like HSBC’s First Direct. Subsidiary should be housed separately.A two-pronged strategy delivers results only when the low cost operation is launched offensively to make money and not as a purely defensive ploy to hurt low cost rivals. Eh – Dow Corning’s creation of Xiameter.Switching to Conquer If there i s no synergy between traditional and low cost businesses, there are two other options to deal with the low cost rivals. Start selling solutions. E.g. – Orica’s blasting solutions Convert into low cost player. E.g. – Ryanair.Original Article by NIrmalya Kumar
Saturday, January 4, 2020
What Is Cultural Capital Do I Have It
Cultural capital is the accumulation of knowledge, behaviors, and skills that a person can tap into to demonstrate ones cultural competence and social status. French sociologist Pierre Bourdieu coined the term in his 1973 paper the Cultural Reproduction and Social Reproduction, coauthored by Jean-Claude Passeron. Bourdieu later developed that work into a theoretical concept and analytic tool in his 1979 book Distinction: A Social Critique of the Judgement of Taste. In their early writing on the topic, Bourdieu and Passeron asserted that the accumulation of knowledge is used to reinforce class differences. Thats because variables such as race, gender, nationality, and religion often determine who has access to different forms of knowledge. Social status also frames some forms of knowledge as more valuable than others. Cultural Capital in an Embodied State Image Source​ / Getty Images In his 1986 essay, The Forms of Capital, Bourdieu broke down the concept of cultural capital into three parts. First, he stated that it exists in an embodied state, meaning that the knowledge people acquire over time, through socialization and education, exists within them. The more they obtain certain forms of embodied cultural capital, say knowledge of classical music or hip-hop, the more they are primed to seek it out. As for norms, mores, and skills such as table manners, language, and gendered behavior, people often act out and display embodied cultural capital as they move through the world and interact with others.​ Cultural Capital in an Objectified State Astronaut Images​ / Getty Images Cultural capital also exists in an objectified state. This refers to the material objects individuals own that might relate to their educational pursuits (books and computers), jobs (tools and equipment), clothing and accessories, the durable goods in their homes (furniture, appliances, decorative items), and even the food they purchase and prepare. These objectified forms of cultural capital tend to signal ones economic class. Cultural Capital in an Institutionalized State Jeffrey Coolidge / Getty Images  Finally, cultural capital exists in an institutionalized state. This refers to the ways in which cultural capital is measured, certified, and ranked. Academic qualifications and degrees are prime examples of this, as are job titles, political offices, and social roles like husband, wife, mother, and father. Importantly, Bourdieu emphasized that cultural capital exists in a system of exchange with economic and social capital. Economic capital, of course, refers to money and wealth. Social capital refers to the collection of social relations an individual has at ones disposal with peers, friends, family, colleagues, neighbors, etc. But economic capital and social capital can be exchanged for each other. With economic capital, a person can buy access to prestigious educational institutions that then reward one with valuable social capital. In turn, both the social and cultural capital accumulated at an elite boarding school or college can be exchanged for economic capital via social networks, skills, values, and behaviors that point one to high-paying jobs. For this reason, Bourdieu observed that cultural capital is used to facilitate and enforce social divisions, hierarchies, and ultimately, inequality. This is why its important to acknowledge and value cultural capital thats not classified as elite. Ways of acquiring and displaying knowledge vary among social groups. Consider the importance of oral history and spoken word in many cultures. Knowledge, norms, values, language, and behaviors differ across neighborhoods and regions of the US. In urban environments, for example, youth must learn and adhere to the code of the street to survive. Everyone has cultural capital and deploys it on a daily basis to navigate society. All forms of it are valid, but the hard truth is that they are not valued equally by societys institutions. This begets real economic and political consequences that deepen social divides.
Friday, December 27, 2019
Romantic Composer Presentation on Peter Tchaikovsky Free Essay Example, 2000 words
Tchaikovsky benefited immensely from this training together with Zaremba that catapulted his musical career into being more professional through the acquisition of the necessary tools that were essential for him as a composer. This composer also received exposure to European principles that influenced him to think more about him being an international composer rather than just focusing on being known in Russia. Tchaikovsky experienced some hurdles during his study time at the Conservatory as Zaremba and the director of the institution, Rubinsten refused for his symphony to be performed unless he made some changes to it, but Tchaikovsky refused. Tchaikovsky argued that the two still viewed him as a student, which he did not agree to because he was sure that his composition was mature and fit for the stage as it was. Later, Tchaikovsky graduated and performed his first composition in 1868 without making the changes that Zaremba and Rubinstein had suggested. He later became a professor of music theory after being offered a job by Nikolai, who was Rubinstein’s brother, which he accepted because he had pressing financial needs. We will write a custom essay sample on Romantic Composer Presentation on Peter Tchaikovsky or any topic specifically for you Only $17.96 $11.86/pageorder now Tchaikovsky established himself in Piano concerto #1 in B flat Major, that later led him to compose excellent compositions such as The NutCracker (1892) and The Sleeping Beauty (1890) (Haase 946). Tchaikovsky had always had a passion for opera as he used to attend opera theatres that later influenced him to develop and perform his first ever opera known as The Voyevoda in 1869 after the success of the First Symphony the previous year. Through his Piano concerto #1 in B flat Major, Tchaikovsky was able to compose incredible instrumental pieces that portrayed the exemplary talented he had. After The Voyevoda, Tchaikovsky composed the Oprichnik, which was performed at Maryinsky in 1874 at Saint Petersburg. However, the Vakula the Smith did not receive a warm reception in comparison to other of his compositions, but this did not deter him from making more music (Jaffe 249). Symphony #3 in DMajor, which Tchaikovsky composition of 1875 made him receive many acclamations that later paved w ay for his tour of Europe in the same year. The tour included the performance in cities such as London, Paris, Prague, Berlin, Hambrurg, and Leipzig. In 1887, Tchaikovsky had overcome hi s fear for conducting and conducted the Cherevichki opera that propelled him for his later success. The Swan Lake and the Francesca da Rimini composition Tchaikovsky completed them in 1876, two years before he resigned from the Moscow Conservatory so as to focus more on music composition.
Thursday, December 19, 2019
Poseidon Essay - 968 Words
Greek mythology has always been a very fascinating subject to talk about. The belief that gods and goddesses once ruled the Earth is an interesting idea. To think that the land and sea were once looked upon by one of the strongest and fiercest gods that ever lived. Poseidon or Neptune was known to be one of the strongest gods that ever walked on the planet. Poseidon is best known for protecting and watching over the ocean. In the beginning, it all started with the gods and goddesses Cronus (God of the Sky) and Rhea (Goddess of the Earth). They met and got married. While they were married they produced six offspring. These offspring would turn out to be some of the most famous in mythology. The offspring consisted†¦show more content†¦Poseidon met a Nereid named Amphitrite; like her sister Thetis she proved a reluctant bride, but Poseidon finally was able to win her. As husband and wife they played roles very much like those enacted by Zeus and Hera; Poseidon has a weakness for women, and Amphitrite with good cause is angry and vengeful (1). Together they bore three children, Rhode, Triton, and Benthesicyme. Triton was a merman that consisted of human above the waist and fish-shaped below the waist. He is seen many a times blowing a conch shell and can change shape at will. Poseidon had an infatuation with Scylla, daughter of Phorcys, and this angered Amphitrite. Amphitrite changed S cylla into a barking monster with six heads and twelve feet by throwing magical herbs into her bathing pool (2). Poseidon fooled around with thousands of goddesses, nymphs, and mortal women in his lifetime and also married another important goddess. Medusa is best known for her snake covered hair and her evil glaze, but she was married to Poseidon also. She was a part of the Gorgons (three sisters whose hair was writhed with serpents). When Perseus beheaded her, she was pregnant. From her dead body sprang a winged horse, Pegasus, and a son, Chrysaor. Pegasus is best known of the two but Chrysaor is known as he of the golden sword. Chrysaor wed Callirhi#235; and they had two offspring, one of which was Echidna. Echidna wed Typhon and had four offspring Orthus,Show MoreRelatedPoseidon Essay867 Words  | 4 PagesPoseidon: God of the Sea Thousands of years ago, the ancient Greek civilization had a god for everything that they could have thought of. One such god was Poseidon. Poseidon was the god of the sea and horses (Gil). Symbols that represented Poseidon included the trident and dolphin(Gil). He became one of the most well known of the gods because of his fierce temper and his adulterous ways. Poseidon was also part of many battles, such as the Trojan Wars. (Poseidon: Greek) He also caused many hardshipsRead MoreThe Head of Poseidon1339 Words  | 6 PagesThe Head of Poseidon Greek mythology is thought to be very fascinating to many people; I personally wanted to learn more about it and the Hellenistic period. A new cultural age was led by Alexander the Great when he took over Egypt and the Near East, historians refer to this period as Hellenistic. The Hellenistic period started when Alexander died in about 320 BCE and continued approximately three eras, pending the dual killing of Queen Cleopatra of Egypt and her Roman partner Mark Antony in 30Read MorePoseidon, A Great God1127 Words  | 5 Pagesâ€Å"About Poseidon, a great god, I begin to sing, the shaker of the earth and of the barren sea†(Morford, Lenardon, and Sham, 171). Poseidon in Greek Mythology, or Neptune in Roman Mythology, is the God of the Earthquakes and of the Seas. He is known for his â€Å"severe and rough†nature and is associated with â€Å"the surge of the seas†(Morford, Lenardon, and Sham, 171). Poseidon is often underrepresented in myth but his role is pi votal due to the fact that he ruled the earth and the seas. Travel via theRead MorePoseidon: God of Sea870 Words  | 4 PagesPoseidon:God of the Sea. Poseidon, the great Greek ruler of the sea , horses and the earthquakes. His ancestry comes from the family of the Olympians that roamed the world in 2200 B.C . With the father of Cronus and mother of Rhea and having the famous brother of Zeus. Who fortunately saved him from being ate by his notable father ,Cronus. He was saved when Rhea,†the mother of all gods†, had deceived Cronus into eating a rock instead of eating another one of his offspring (â€Å"Rhea†) .Similar toRead MoreThe History and Life of Poseidon1277 Words  | 6 PagesPoseidon is one of the strongest gods in Greek mythology. Poseidon was the god of water, horses, and earthquakes. He was thought to be the reason for boat wrecks, and drowning’s. Cronus and Rhea are the parents of Poseidon in Greek mythology. Poseidon is one of the 3 sons; the others are Hades and Zeus. And their three sisters were Demeter, Hestia, Hera, and while Cronus was the horrible father who feared his own children so he ate them at birth. He continued to eat the newborns until his wifeRead More The Story of Poseidon Essay1977 Words  | 8 PagesThe Story of Poseidon (Roman - Neptune) Poseidon was the ruler of the sea, and a powerful god in Greek mythology who was often called the Earth-shaker. His father was the Titan Cronus, who at the time was ruler of the Universe, and his mother was Rhea. Cronus was a paranoid ruler, because it had been prophesized that one of his own sons would dethrone him, just as Cronus had done to his father, Uranus. Thus, Cronus would swallow the children whom Rhea bore him. He figured that it was theRead MorePoseidon is the god of the sea, earthquakes and horses. He is a Greek god and a supreme god of500 Words  | 2 PagesPoseidon is the god of the sea, earthquakes and horses. He is a Greek god and a supreme god of Mount Olympus. He is brother to Zeus and Hades. These three gods created everything together. There are many gods under Poseidon such as Similarly or Nereus. They are gods of certain rivers. Poseidon Drives his chariot through the waves. He is married to Nereus’s daughter. She is the Seanymph, her name is Amphitrite. He wanted so badly to rule the Athens so him and the goddess of war, Athena, had a competitionRead MoreCharacteristics Of Poseidon1984 Words  | 8 PagesPoseidon In this essay I will do my best to paint a picture of Poseidon, in terms of how he was portrait to the people of his time, how he ruled and how he lived. Poseidon was a god of many attributes, both being good and bad characteristics and behaviours. In this essay I will bring forth these attributes along with different examples showing how he was characteristically, hopefully portraying how he was worshiped by the people and how he was known to exist and the influenceRead MoreThe Temple Of Poseidon : Sounion1443 Words  | 6 PagesTemple of Poseidon: Sounion In southern Attica, along the dramatic and sweeping coastline, is the location of the Temple of Poseidon at Sounion. Poseidon is the god of the sea, so this is clearly an appropriate location as it looks onward and outward towards the island of Crete and is also surrounded by water on three of it’s four sides. To the south and east is the Sea of Crete and to the north and west, the Aegean Sea, which was named for Aegeus, the king of Athens. The Temple of Poseidon was builtRead MoreThe Wrath of Poseidon in Odyssey Essay1951 Words  | 8 Pagesjourney is very difficult and he is haunted with the loss of his entire crew and seemingly impossible task of getting home to his family. While journeying homewards, Odysseus makes the mistake of harming the Cyclops, who happens to be Poseidons son. Poseidon is so angry at Odysseus for the harm he inflicted on the Cyclops, that through the influence of all powerful Zeus, he punishes Odysseus along with his other children, the Phaeacian s, who can be seen to parallel as well as contrast with the Cyclops
Tuesday, December 10, 2019
Pizza Hut Marktig Strategy free essay sample
The service of the company includes delivery and carry –out locations and kiosks in around 100 countries. Pizza Hut is one of the flagship brands of yum which has owned 100% shares of pizza hut UK ltd. (pizza hut franchisee) Pizza Hut ltd is a multinational fast-food chain which has been built a reputation of excellence in the past 40 years; it has become the fast food chain industry expert and has earned consumers expectation. As a leading pizza company, it requires innovation to make it profitable and productive. In addition it entails the best services and products to its customs. The excellent entrepreneurship, growth and leadership have characterized Pizza Hut’s business since 1985 when it was first open. Through the strength of its business strategy, its culture, its franchises, Pizza Hut expects to be more successful in the future. Pizza Hut mission statement ? Object: To be PEARLS ? Passion: doing everything excellently ? Execute: performing positive energy and urgency ? Accountable: Growth of customer satisfaction and profitability must be accountable ? Recognized: Achievement must be organized. ? Listen: listen to customers feedback are more important. Company Objectives: Pizza Hut’s main company objectives are to be the best pizza provider in the UK and to gain the top market position. There are another three objectives which are: ? Keep and increase a high quality product by providing its value and good service. ? Introducing new improvement of restaurants’ facilities. ? Use â€Å"best practice†approach, focus on staff as a resource to maintain†high performance†which can help the company to increase productivity, provide customer service and gain their market share. Providing helpful and friendly services to the customers by the well-trained staff. ttp://www. pizzahutfranchise. co. uk/index. html Methodology The secondary data has been used to analyze the information of first part of my assignment. I used website and internet resources and text books for collecting information. I also did some primary research in my recommendation: I went to the supermarket such as Tesco and Sainsbury, and did a little bit research on the chilled pizza which sold in the supermarket, it has been found that there is good opportunity for pizza hut to launch their product to the supermarket to expand the pizza market . According to my research, pricing and promotion has been targeted.  Marketing Mix The marketing mix for pizza hut fast food line is formed by traditional elements includes product, price, place and promotion Product price List price, Discounts structure Brand name, Packaging New product development Promotion place Adevertising, promotion Location, Customer service, PR,sponsorship. Distribution. People physical evidence Selection,Trainning,Motivation . Layout, ease of access (Figure1 Marketing Mix of Pizza hut) Product In UK pizza hut serves different types of pizzas with a variety of toppings for meat lovers, pepperoni lover, vegetarian and cheese lovers. There are four different basses for customer to choose: pan pizza: it is pizza hut’s signature product with thick pan –baked. Thin Italian pizza: This is an Italia style pizza which is thin and light. Cheese bite and stuffed crust pizza: a ring of melted cheese backed into the doughy bites or crust with garlic herb butter. Stuff Crust pizza is a unique product of pizza hut . It has been successful introduced to the market since it has been launched. Customers can add different toppings as they want. A range of other food is provided such as free unlimited salad with any main course, pastas. Considering the health requirement, pizza hut provide the food nutrition on the menu for customers to understand what types of food they can choose according to their health condition. Besides from the exit products, pizza hut also keep providing new food to gain the competitive advantage such as pasta and salad. According to the large of competitions, such as domino, pizza express. Pizza Hut offers an affordable price to everyone. Pizza hut uses a range of strategies to gain market shares. For example, pizza hut offers free salad with any main course, or providing free of eating for kids. This bundle strategy adds value to their customers. Place Pizza hut restaurant normally locates on retail or Leisure Park with a large parking area . There is also some delivery stores in the local areas for take away and delivery only. Three Different methods of direct selling to customers used by pizza hut: 1. pizza hut home delivery: customers make a call to the nearest store to order pizza, to delivery to their place. 2, full service restaurants is offered to t customers who want to dine in to enjoy the equipment and fresh food, or to take out. 3onling-odering. customer can use the coupon voucher easily. They go online, look at the menu, place the order and pay with the credit card. Promotion Pizza hut uses promotion strategy to introduce a new or exit product in order to change shot-term behavior customers. The main promotion strategies used by pizza hut are: Above-the-line: pizza hut uses traditional advertising route such as television, media and radio Below-the-line: Pizza hut also send the leaflet or discount voucher to customers’ house. IT helps to attract and keep their customers to go back again. Pizza hut also uses letter or email to inform their customers about the new products and special offers. It is a good way to create a relationship with customer and also can be used to get feedback from the customers to do researches and promotions. PR and sponsorship: it shows that pizza hut understands and concerns about the relationship between the company and the public. For example, pizza hut used its relationship with ISS (International Space Station) to be the first company who deliveries the first pizza to the space and eaten by people in space, it emphasizes the delivery service that whenever they want, whatever they want and wherever they want, even in the space, there will be pizza hut pizza. ( http://www. spaceref. com/news/viewpr. html? pid=4921) Pizza hut had a sponsor with channel 4 for Simpsons. In 2005, there is great success in introducing brand awareness of pizza hut’s home delivery sector by having a Sponsorship with Simpsons. (http://www. marketingweek. co. uk/channel-4-seeks-new-sponsor-for-simpsons-as-pizza-hut-pulls-out/2004819. article). Pizza hut currently supports two charities which are â€Å"Starlight†and â€Å"World Food Programme†. This also can help pizza hut to build up a good relation with worldwide. Personal: Competitive footsteps have been followed by Pizza. People can design their own favorite pizza by choosing the base and toppings. They have strong financial support by YUM (pizza hut Franchise Company). They have highly motivated staff to lead the successful of the organization. The big strength is that they do not only have full service restaurants but also delivery stores. Most of its competitors have either restaurants or take away stores. Regarding the point made above, it can be concluded that pizza hut targets on a wide segmentation. Weaknesses Pizza Hut has some weaknesses in terms of high cost on the products and services. One of the issues is the conflict between profit making and maintaining the competitiveness of Pizza Hut. Due to the external pressure from Dominos Ltd and lots of other companies which offer free pizza delivery services. Pizza Hut is pressurized into keeping up the free services with the others, meanwhile losing out on the opportunities of making a profit gain on it. Moreover, the computerized Customer Service Centers was too expensive. These are some weakness on the advertising strategy, according to the research (what research? state the title of research and reference! ) there is a lack of advertisement on the newspaper; this may suggests that Pizza Hut might lost that particular group of target audience. Opportunities: On the Pizza Hut website, they introduce a range of fresh salad which is free of charge with every main course to attract people who want to have some health food. According to the history of pizza hut market growth, the company is still growing rapidly worldwide by their good management, technical and financial resources. Pizza Hut company is acquiring for the partners who can assist stabilizing the growth as well as attaining more strategies and innovations to maintain the long term survival of the company. ( http://www. pizzahutfranchise. co. uk/html/franchisee_profile. tml) The on-line ordering system Pizza Hut provides can be seen as an opportunity as it offers convenience to customers. Treats Pizza Hut faces big treats from competitors such as Domino’s. Although Pizza Hut is on the top of the pizza chain, Domino’s intend to gain the marketleadership. http://adage. com/article/mediaworks/pizza-hut-domino-s-media-strategy/139027/ Due to the inflation, the cost of ingredients such as cheese and raw material will be increased. Most of pizza restaurants offer free delivery, and frequent promotional deals offering large pizzas at reduced prices.
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